Dickson , who design textiles to provide solar protection and for use in furnishings, will adopt a new visual identity. Through the move, the Dickson group aim to boost their image and international growth. With a presence in 110 countries, Dickson have placed their focus on innovation in textiles to conquer new markets and respond to the challenge of enhancing people’s surroundings.

The new identity was conceived by Epure Design, the brand identity agency of the Publicis Hourra! group. Incorporating timeless, metallic-grey lettering, a symbol of innovation, and a red ‘K’ is used as a brand monogram in the various communications media. The new Dickson logo reconciles a focus on the future by maintaining the initial D in honour of David Dickson, the founding father of the company in 1836.

Dynamic and contemporary, the new logo conveys the changes that have taken place within Dickson and their ability to adapt to a changing world. Dickson have a presence in the solar protection, outdoor /indoor furnishing and boating markets.

Dickson have designed their latest textiles with sustainable development. Unveiled at the R+T exhibition in Stuttgart, their latest innovation is a photovoltaic awning that simultaneously provides both shade and electricity.

The Dickson group market their products under two brands: Dickson, for solar protection fabrics, and Sunbrella, for premium outdoor fabrics designed for the upholstering of boats, garden suites, cushions and parasols. For Sunbrella, the redesign of its visual identity translates into a refined logo, expressing timelessness, chic, sobriety and the durability of its textiles.