Premium European upholstered furniture manufacturer, Rolf Benz, recently appointed bedroom furniture specialist Transforma as their exclusive dealer. 

Transforma has extended into the lounge market thanks to success in locally retailing Hülsta, Europe’s leading furniture brand and parent of the Rolf Benz label, and customer demand for the acclaimed German icon.  

Tim Wood, Transforma Managing Director, said that new deal was the ideal way for the South Australian-based retail to continue to demonstrate its commitment to high quality and innovatively designed furniture.  

Rolf Benz has been designing and manufacturing lounges, for more than four decades, with some design processes taking up to 1 ½ years from conception to manufacture. Emphasis is placed on ergonomics, quality and product detail, with elements of architecture, product design and fashion woven into each lounge.