Specialist construction equipment hire company Preston Hire is all set
to present a refreshed brand identity in the market.
A trusted and very familiar name on construction sites for over four
decades, Preston has decided to rebrand itself as Preston Hire and redesign its
visual identity, complete with a new brand positioning.
Preston Hire’s rebranding is based on in-depth research among employees,
customers and the wider hire community, and coincides with the addition of
larger cranes to the company’s extensive national mini crane fleet and further
expansion of its hire offering with the inclusion of site storage container
The company’s new positioning line, ‘Count On Us’, is also based on customer
research and reflects a true strength of Preston Hire. Preston Hire’s Group
Managing Director, Markus Preston explains that their customers truly count on
the company to provide quality, well-maintained equipment, skilled service and
support, and on-time delivery, every time.
Following the company’s rebranding, Markus Preston is keen to reassure
customers that some things have not changed including Preston Hire’s great
team, the way they do business and their dedication to customers. The company
will continue to offer an extensive and growing fleet of quality mini cranes,
industry-leading SuperDeck loading platforms and a wide range of steel propping
systems. Preston Hire has also added site storage containers with standard
flooring or bunded flooring for hazardous materials to their hire fleet.
According to Markus Preston, after 40 years in the construction
equipment hire business, it was time to refresh their brand complete with a new
company logo, new livery for the equipment, new look business materials and a redesigned
He adds that Preston Hire looks forward to delivering ever-better
equipment hire and service to their customers across Australia.