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    New look Preston Hire aims to deliver broader and better services

    Preston Hire

    Specialist construction equipment hire company Preston Hire is all set to present a refreshed brand identity in the market.

    A trusted and very familiar name on construction sites for over four decades, Preston has decided to rebrand itself as Preston Hire and redesign its visual identity, complete with a new brand positioning.

    Preston Hire’s rebranding is based on in-depth research among employees, customers and the wider hire community, and coincides with the addition of larger cranes to the company’s extensive national mini crane fleet and further expansion of its hire offering with the inclusion of site storage container hire.

    The company’s new positioning line, ‘Count On Us’, is also based on customer research and reflects a true strength of Preston Hire. Preston Hire’s Group Managing Director, Markus Preston explains that their customers truly count on the company to provide quality, well-maintained equipment, skilled service and support, and on-time delivery, every time.

    Following the company’s rebranding, Markus Preston is keen to reassure customers that some things have not changed including Preston Hire’s great team, the way they do business and their dedication to customers. The company will continue to offer an extensive and growing fleet of quality mini cranes, industry-leading SuperDeck loading platforms and a wide range of steel propping systems. Preston Hire has also added site storage containers with standard flooring or bunded flooring for hazardous materials to their hire fleet.

    According to Markus Preston, after 40 years in the construction equipment hire business, it was time to refresh their brand complete with a new company logo, new livery for the equipment, new look business materials and a redesigned website.

    He adds that Preston Hire looks forward to delivering ever-better equipment hire and service to their customers across Australia.

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