Monier Roofing collaborated with MAKE Architecture at Melbourne Indesign
on a creative display that showcased the unique qualities of terracotta to
visitors.
A proven roofing material, terracotta is timeless, natural and
beautiful. Monier Roofing and MAKE Architecture sought to communicate these
unique qualities to visitors through a sensory experience. The Monier display
featured raw tiles of soft clay, which were made available for visitors to
create their own special something. The display aimed to reconnect the design
community with the natural beauty and tactile nature of terracotta through a hands-on,
creative and sensual experience.
A winner of the 2013 Think Brick: Raise the Roof - Rethink Roof Tiles
Award, MAKE already had a relationship with terracotta roof tiles as well as some
exciting and innovative ideas about how terracotta could be used. Monier’s
Melbourne Indesign display was a spatial installation that re-imagined and
embraced the beauty of terracotta as a roofing material.
In addition to its long lasting, maintenance-free and durable qualities,
a terracotta roof tile will never fade in colour. A sustainable material that
comes from the earth, terracotta can be recycled, and has a warmth and beauty not
seen in many other materials.
There is a definitive shift towards attributes such as authenticity,
quality and longevity as people become more conscious of the genuineness and
origin of materials going into their homes. People are also looking to use
traditional materials in more contemporary ways. All these qualities are found
in terracotta roof tiles.
Monier offers terracotta roof tiles in a wide range of profiles and
colours from sleek, contemporary shapes, such as the Monier Nullarbor to the
more traditional Marseille roof tile that adorns many suburbs of Australia. The
extensive choice of colours available in terracotta roof tiles ranges from
earthy reds and browns to sophisticated greys and blacks in an almost slate
look.
The colour of terracotta roof tiles will never fade, unlike other
roofing materials. That’s why Monier offers a 50-year performance and colour
guarantee on all their terracotta roof tiles.