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    Hettich engages visitors with new product innovations at AWISA 2016

    Hettich Australia

    The Hettich stand received tremendous response from visitors at AWISA 2016 with the brand showcasing a wide range of new products and innovations designed to change the standard of Australian homes.

    Recently held in Melbourne, AWISA, the largest woodworking exhibition in the southern hemisphere welcomed over 8500 visitors from across Australasia. Hettich’s 240-square-metre stand attracted many engaged and interested visitors over the four days of the event.

    According to National Marketing Manager Corene Roberts, the 2016 AWISA exhibition provided Hettich with the opportunity to present a large array of new products with a particular focus on drawers, hinges and sliding and folding segments. Many visitors were interested in their extensive drawer and hinge system offering including the new InnoTech Atira drawer system, which was well received and created a lot of interest among visitors with its striking design and clean contours.

    Hettich also unveiled the AvanTech premium drawer system and the Sensys Shallow Cup door hinge, both products recently awarded the IF Product Design for 2016. The AvanTech drawer system features high quality 13mm aluminium drawer side profiles, and runs on the new Actro 5D runner. The new Sensys thin door hinge with its extremely shallow cup of 7.8mm provides maximum design flexibility.

    Visitors to the Hettich stand could view and experience the full range of products, before the final reveal of the Hettich ArtCube at the end of their journey. For the first time, Hettich had a dedicated area for providing an overview of their comprehensive eServices package. Visitors also enjoyed the interactive session with Hettich’s IT Specialist demonstrating the advantages and benefits for their business.

    Corene added that visitors were able to immerse themselves in the Hettich world of products, through a variety of Trend and Technical exhibits on the stand at the biennial exhibition.

    Following the success of the AWISA exhibition in Melbourne, Hettich now looks forward to Sydney in 2018.

    Image: Hettich’s stand at AWISA 2016

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