Luxury flooring manufacturer, Flowcrete China has put its best foot forward with the opening of Alexander McQueen’s flagship Eastern store in the heart of Beijing’s fashion district.
Spread across 4305 square feet of space over two storeys, the new store is located in the luxurious Sanlitun North Village shopping complex. The entire interior space of the new store gives the impression of being carved out of a solid marble block with soft white lighting cleverly concealed within floating display units to showcase McQueen’s couture pieces at their best.
Flowcrete’s seamless terrazzo flooring has been installed across both levels of the fashion boutique with a dramatic curved staircase in the same material connecting the two floors.
Flowcrete’s epoxy terrazzo system, Mondéco was chosen in a special blend of aggregates to complement the interior design. Incorporating mother-of-pearl chippings within the resin mix, the Mondéco system is diamond ground in-situ to reveal a smooth, flat surface that both shimmers and sparkles, and is often used as an alternative to terrazzo or marble tiles. The Mondéco system has been laid in a seamless application, delivering a smooth transition between the floor and walls.
The hard-wearing terrazzo flooring offers superior scratch and abrasion resistance, making it ideal for environments with high levels of foot traffic while the seamless finish allows easy cleaning. The Mondéco system’s design flexibility also enables bespoke patterns and corporate branding to be integrated into the flooring design in a wide range of colours.
Francis Tan, General Manager for Flowcrete China points out that the floor finish delivered by Mondéco helps create the right ambience required by high-end fashion houses for their exclusive clientele. The final product delivers a decorative, eye-catching surface, which demonstrates both the quality of Flowcrete’s terrazzo materials and the skill of the application team.
Flowcrete is represented in Australia by Flowcrete Australia Pty Ltd