Flowcrete Australia Pty Ltd announces a new Chinese language website for the Flowcrete Group designed to make an impact in China’s growing flooring market. 

A world leader in the manufacture of seamless industrial and commercial flooring, Flowcrete Group Ltd includes Flowcrete Australia, which has its head office in Brisbane and another office in Sydney. Flowcrete has a growing sales presence in China, with two offices based out of Shanghai and Beijing.

The new Flowcrete website will enable easy access for Chinese architects, contractors and specifiers to local product, technical and news-related information.

Flowcrete manufactures a range of industrial and commercial resin flooring materials including antimicrobial polyurethane, decorative epoxy, seamless terrazzo and car park deck coating systems. The company has been involved in a number of floor installations for blue-chip clients across China including Alexander McQueen, IKEA and Jean Paul Gautier. 

According to David McNeece, International Marketing Manager for Flowcrete Group, the Chinese language website will serve as a gateway to Flowcrete, informing Chinese language speakers of the products and services available to them locally. The bilingual re-development of the Flowcrete website will be pivotal in the company’s efforts to extend brand and product awareness across mainland China. 

Available to view at www.flowcrete.cn, the new website brings together a wealth of information to give online prospects the complete picture when selecting a flooring system to meet their needs.

Features include a dedicated technical zone, where the latest information can be downloaded as well as an in-depth focus on different flooring systems for individual areas such as food and beverage facilities, car parks and retail spaces.