Case Construction Equipment recently finalised a one-year sponsorship agreement with Holden Team Bundy Red Racing driver Fabian Coulthard, the up and coming V8 Supercar driver. The agreement will see Fabian wear the Case logo on his helmet as well as participating in a range of money-can’t-buy events and experiences for Case customers.
Matt Hankin, Case Marketing Manager explained, “Fabian is the perfect choice because he embodies the qualities our customers expect from Case: reliability, consistency, commitment to excellence and, above all, the ability to deliver results when it counts.”
Fabian recently visited the Case offices in Prospect, near Sydney, to meet the Case team and discuss his expectations for the season ahead. He also visited the Melbourne dealership, making it a priority to start meeting Case dealers and customers as well as having a hands on experience with some Case construction machines.
“It was great to get out and meet some of the Case dealers and customers. Engaging with the end user definitely helps to personalise relationships with your sponsors. I also really enjoyed the experience of driving this sort of machinery, a very different feel to a V8 Supercar that’s for sure,” he said. “On the surface, construction equipment and V8 racing have plenty in common, but what sealed the deal for me was the fact that Case is well known for producing quality equipment. That resonates with me because I pursue perfection relentlessly. I want to build my career on quality performances too, time after time and regardless of the conditions.”