Kobelco CNH Australia (KCNHA), distributor of Case Construction and New Holland equipment, has announced new leaders for the respective brands.

These appointments echo an overseas restructure and will see the new managers developing their dealer networks and products independently, to increase customer support and satisfaction.

Wayne Munce has been appointed to the position of Brand Manager for New Holland Construction while Mick Smith will move to the position of Brand Manager for CASE Construction.

Danny De Santo, Managing Director of KCNHA said, “the Australian business has been reorganised with each brand now managed under a single Brand Leader to whom an independent team of sales, marketing, technical support and customer service staff report. This move ensures each brand is well placed to provide a brand-dedicated dealer and customer interface delivering improved focus and support. KCNHA will continue to support each brand with accounting, purchasing and other backroom support services.

“With their wealth of experience, Wayne and Mick are well placed to take each brand to a new level of customer service and growth,” Danny said.

Wayne Munce joined KCNHA in 2005 as Marketing Manager across both brands. He said, “New Holland Construction is a young and dynamic brand and I look forward to leading this team knowing I have the full support of our European headquarters and rapidly expanding local dealer network.”

Mick Smith has been a part of the Case organisation for over 10 years and most recently served as Case Business Development Manager. Mick said, “Case will further extend its partnership approach with customers and dealers and build on its reputation for providing reliable, rugged equipment that improves productivity and performance on work sites across the globe.”

Consistent with overseas operations, minor updates have also been made to each brand’s logo.