Leading global supplier of liquid and powder coatings, Axalta Coating Systems announces the opening of a new Automotive Refinish Training Centre in Dubai, United Arab Emirates. The first of its kind in Dubai, the centre will provide expert training in the use of Axalta products for the repainting of vehicles in bodyshops.
The launch of the next generation facility follows the October 2016 opening of Axalta’s regional office in Dubai’s Jebel Ali Free Zone Authority (JAFZA).
Axalta’s 47th such centre in the world, the Dubai Automotive Refinish Training Centre will provide world class training programs for bodyshop, repair and refinish technicians to hone their skills and learn to use the latest coating technologies found in Axalta’s premium refinish coating brands such as Spies Hecker, Standox and Cromax, as well as other refinish brands available in eighteen countries in the Middle East & North Africa (MENA) region.
Charlie Shaver, Chairman and CEO of Axalta, who formally inaugurated the new facility, said that the world-class customer learning and development facility highlighted their commitment to invest in the region and support their customers.
He explained that the interactive training and education facility establishes a solid foundation that will provide continuous support and development to vehicle repair specialists in order to enhance the level of refinishing services and optimise the use of Axalta technologies in the region.
Continuous investment in product development and technology solutions has resulted in Axalta introducing innovative waterborne refinish coating systems that enable their customers to reduce waste while being more productive, profitable and sustainable. The centre will allow customers to maximise their use of these products, which can reduce the time and energy needed to repaint vehicles.
According to Fadi Medlej, Managing Director of MENA for Axalta, decisions related to automotive repair are following global trends in favour of environmentally responsible products, as well as enabling refinish technicians to improve productivity at their workplace while delivering superior results.
Refinish technicians will be trained in the use of all Axalta products, including their latest waterborne range, to provide vehicles with a durable and beautiful finish.
The launch of the Automotive Refinish Training Centre in Dubai saw Axalta agents, customers and regional partners, and members of the media, participating in a series of hand-on activities including spray painting miniature cars, mixing colours and experiencing the differences between waterborne and solvent-borne coatings.
Image: (R-L) Charlie Shaver, Chairman and CEO of Axalta Coating Systems opens Regional Auto Refinish Training Centre in Dubai, with Fadi Medlej, Managing Director of MENA for Axalta and Sobers Sethi, Vice President, Axalta Coating Systems and President, Emerging Markets