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    Melbourne Telstra store by Geyer wins at International Store Design Awards in NYC

    Nathan Johnson

    A Telstra retail store fitout by Geyer interior designers has taken the honours in the Telecommunications, Mobile Technology category at the 2014 International Store Design Awards.

    Announced at a Gala dinner at Times Center Stage in New York City, the Telstra store, dubbed a ‘Store of the Future’, trumped international competition to win its category in the award’s 43rd edition.

    Briefed by Telstra to design a futuristic store experience, the store’s open plan and product stations are user-friendly and establish a strong customer interaction experience.

    “Telstra engaged [us] to design a ‘Store of the Future’ concept including new, defining customer and staff experiences,” said Geyer.

    “The concept has been implemented into the Melbourne Central Shopping Centre store and provides a live environment to test and further develop new initiatives as Geyer continue to support Telstra in their ongoing transformation.”

    The Telstra store design by Geyer delivered on the brief: "Create a store of the future". (Images:

    Another Australian project to feature at the awards was the Sunglass Hut Floating Store in Sydney that won an Award of Merit in the Hard Line Specialty Store category.

    A Luxottica Retail Australia initiative, the floating store concept is situated at Campbells Cove in Sydney’s Darling Harbour and is comprised of a radial steel structure, dual curved acrylic panels and mirror-polished stainless steel spider fittings.

    The Floating Store is lit by a combination of natural sunlight and the latest generation of low power LED spotlights.

    Image: RDI Media

    The brief asked designers to bring the Sunglass Hut brand to life in a dramatic and exaggerated way to allow re-connection with their customers in a cool and credible way.

    “The unique vessel, docked at Sydney's Darling Har­bour, wowed customers with exclusive product offering in a new and exciting store. The brand’s promise to make available the latest, fashion-forward styles while maintaining a cool, fun and sexy at­titude was fulfilled,” said Luxottica.

    Image: RDI Media

    Visit for a full list of the awards winners.  

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