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    Leighton, Lendlease and Boral most valuable AEC brands in Australia

    Nathan Johnson

    Leighton has rocketed to number 33 on the Australia 100 list for 2017, recovering from a 40th in 2016.

    Released annually by Brand Finance, the Australia 100 ranks brand value using Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. 

    Telcommunications company, Telstra once again placed first in a top 10 dominated by banks and supermarket brands. At 33rd, Leighton placed in front of any other brand from the AEC sector, pipping next best Boral at 44 and Lendlease who came in at 51.

    It was a good year for Leighton who recovered from corruption allegations and a name change in 2015 which saw the construction heavyweight drop four spots on the Brand Finance list. The company, now named CIMIC, also reported a net profit after tax of more than $520 million for 2015.

    Other companies in the Engineering & Construction category include Macquarie Airports at 78, Sydney Airport at 82, Thiess at 86, Worley Parsons at 92 and UGL at 93.

    Bluescope Steel was ranked 60 on the list and second behind Fortescue (50) in the Iron/Steel category.

    Lendlease was the only ranked company in the Real Estate category.

    USG Boral ranked 27th on Architecture & Design’s own Top Trusted Brands Survey, which ranks the trustworthiness of brands within the AEC industry. Bluescope Lysaght came in at number 3 on that list.

    See the full Australia 100 2017 here.

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