The ORGATEC 2014 exhibition successfully concluded in Cologne, Germany
with reports indicating a higher number of exhibitors and international
The leading international trade fair for Office & Object showed
strong growth this year, particularly in the areas of international
participation and quality as well as in the range and diversity of products and
services. ORGATEC 2014 attracted more than 50,000 visitors from over 120
countries, indicating a slight increase in visitor figures over 2012. The
number of international visitors was up 7 per cent including a significant,
double-digit increase in visitors from the Middle East, North America, North
and South Africa and China. Visitor figures from within Europe were also up,
particularly from Turkey, Italy and Spain.
The 624 suppliers from 41 countries with 66 per cent of those based
overseas underlined ORGATEC’s international importance. According to Katharina
C. Hamma, Chief Operating Officer at Koelnmesse, the show drew almost 2,000
industry visitors from Italy, and also saw a large increase in the USA and
Canadian presence as well as an upturn in visitors from the Middle East,
confirming ORGATEC’s leading role in the global office and contract arena.
Hendrik Hund, Chairman of the bso (Association of Office, Seating and
Contract Furniture) observed that the future of office work could actually be
experienced at ORGATEC with a wide-ranging combination of conceptual and
In its four segments, ORGATEC Office, ORGATEC Contract, ORGATEC Space
and ORGATEC Mobile, the trade fair presented integrated solutions and
comprehensive concepts for everything connected with the office as a working
and living environment. In Halls 6, 7, 8, 9, 10.2 and 11.2, leading national
and international manufacturers from the areas of furnishing, flooring,
acoustics, lighting, media and conferencing technology presented their product
and service innovations to industry members from all over the world. Trade
visitors to the fair ranged from founders of start-up companies, dealers and
decision-makers from SMEs to executives from the Procurement and Human
Resources departments of large corporations.
Company stands attracted a lot of attention with exhibitors expressing
their satisfaction with the response. Henning Figge, Vice President Europe and
Managing Director for Germany at Haworth reported outstanding success at the
fair with very high levels of visitor frequency and a large number of valuable
Holger Jahnke, Director of Marketing and Sales for Sedus Stoll said that
alongside their industry visitors, they also had the opportunity to meet many
end users considering prospective projects as well as architects.
Thomas Raadts, Head of Marketing of DURABLE said they successfully introduced
the Luctra biological lighting system to the world for the first time at ORGATEC.
Their fair stand had plenty of visitors on all of the fair days and the quality
of those visitors was very high with the company holding numerous discussions
with existing and potential clients and establishing some very important
contacts through those discussions.
Jacob Holm, CEO at Fritz Hansen also gave ORGATEC a positive testimonial.
Participating in ORGATEC 2014 after 12 years away, Fritz Hansen had many
different discussions and received very positive reactions to their presentation
on the topic of ‘Explore Relations’.
Interstuhl also had positive fair experiences on all days with high visitor
participation from all their geographical markets.
Andreas Bellof, General Manager at KOMTECH agreed with the unanimously
positive conclusions of his co-exhibitors, saying that they will certainly be
returning to ORGATEC in 2016.
Visitors to ORGATEC also reported being completely satisfied with the
event, according to the survey that indicated 84 per cent were happy with the
degree to which they had met their trade fair objectives. What’s more, the
fair's comprehensive spectrum of products ensured that 86 per cent of visitors
rated the product range as either good or (very) good. Overall, 94 per cent of
visitors would recommend a visit to ORGATEC to their business partners.
Key trends observed at ORGATEC 2014 reflected the noticeable changes in
today's working environment with a central theme being the design of
communication-friendly work place concepts that simultaneously offered places
of retreat as locations for concentrated work with a cosy atmosphere. Alongside
furnishing, exhibitors presented innovative acoustics solutions and lighting
concepts. Another major focus at this year's ORGATEC was integrated technology
and the possibilities of sharing, forwarding and jointly processing knowledge
and information via cutting-edge technology.
On all five days of ORGATEC’s event programme, top-level experts
discussed current trends and presented best practice scenarios, including
topics such as Demographic Change in the Office, Change Management and
Gamification. The public also appeared in large numbers for the presentation of
the latest findings of the ‘New Work Order’ study on the future of work. The
international best practice examples were also very well received.
The themed day ‘Future of Work’, which took place for the first time at ORGATEC
was a great success. A joint project conceived and delivered by the educational
sector of DGB NRW (Confederation of German Trade Unions, North Rhine
Westphalia), the German Office Network, the National Association for Health and
Safety in the Workplace, the North Rhine Westphalia technological advice centre
and Koelnmesse, the event had 100 participants, including members of works and
staff councils as well as representatives of the severely disabled, attending
lectures and presentations.
A similarly successful concept presented for the first time at ORGATEC
was the Workplace Congress for facility managers. Around 140 participants were
afforded the opportunity to find out all about spatial concepts, efficient use
of space, lighting, acoustics as well as interior temperatures and conditions, and
also take part in panel discussions with industry experts.
The next ORGATEC will take place in 2016 from 25 October to 29