Metal mesh fabrics from Cambridge Architectural are being increasingly
used by marketers in signature branding projects.
Marketers are collaborating with architecture firms and designers to
create unique branding opportunities in new construction projects and
renovations. From skylines, campuses and storefronts to interior lobbies and
sales floors, Cambridge Architectural’s metal mesh is being used in signature
branding projects for decorative wall panels, building facades and signage.
Cambridge Architectural Managing Director Matt Aebischer explains that
the mesh is woven by skilled artisans and designed with specific geometry, open
area, dimension and flexibility, with its visual beauty transforming an
ordinary space into an extraordinary work of art.
Cambridge has the capability to blast-etch logos and lettering onto its
metal mesh, creating a long-lasting image suitable for exteriors that can
withstand weather and environmental conditions.
Cambridge Architectural metal mesh finds versatile application in
interior as well as exterior projects. The openness of the weave in many mesh patterns
allows the mesh to be used as a curtain or backdrop for logos and signage. It
can also serve as an elegant accent for high-end interior retail displays where
the mesh is used to enhance the brand image.
Signature branding projects incorporating Cambridge Architectural metal
mesh have been installed at Texas A & M University; Moreno Valley College; Washington
Street Bridge, Norwalk, Connecticut; RAR Brewery, Cambridge, Maryland; Port of
Champlain U.S. Border Crossing; Louis Vuitton, Urban Outfitters, Loewe and
Jimmy Choo retail stores; and Comcast and Red Bull corporate headquarters among
others.
