The keynote session at Integrate Future Trend Talks will feature US expert Paul Flanigan, Executive Director of Digital Screenmedia Association (DSA) and Matt Edgcumbe, National Operations Manager at Rutledge AV, as they share global best practice of digital signage communication from the leaders in the industry.

Effective digital signage plays a very important role in a company’s communication mix and increases ROI for the business. The Integrate Future Trend Talks on 28 August 2014 will shed light on digital signage as a discipline, and how businesses can use this communication medium to suit their target audience.

Digital signage is now at the core of many Australian marketing campaigns as it offers an affordable, highly versatile and accessible way to engage and interact with an audience while effectively delivering the message.

The first of three keynote sessions, The Complete Network will be presented on 28 August 2014 from 10:30am until 12:00pm. Flanigan and Edgcumbe will explain how suppliers and brands can work together to create an engaging experience that draws in consumers and delivers significant returns on investment.

Apart from discussions on trends, applications and best practice, attendees at this session will also receive a fundamental understanding of what a network is, how it works, and why they need to consider this when putting a screen in a venue.

Mr Flanigan explains that the application of digital signage in Australia is unlimited with options including marketing signage, hybrid television programs, artistic visuals and social media dashboards. How the readily available technology is put to use by marketers is continuously evolving; therefore, a better understanding of how people use digital technology will equip marketers better in terms of putting the right network in the right place at the right time.

The keynote will be followed by ‘The Connected Network’ by Paul Flanigan, Executive Director of Digital Screenmedia Association, and Dr Vu Tran, Co-Founder Director of Aduro; and ‘The Future Network’ by Paul Flanigan, Executive Director of Digital Screenmedia Association, and Dominic Feik, General Manager at Sumo Vision.

Integrate is offering delegates three seminar sessions for the price of one.

Integrate 2014 will be held on 26-28 August 2014 at the Sydney Showground, Sydney Olympic Park.