Retail interior architects Design Design have launched a new business which they say will use modular design to cut fitout costs by half.
Their new firm, Project Duo, modularises the design of national chain stores, and develops a series of ‘shop kits’ that can be fitted to different sized and shaped spaces in many diverse and easily modified layouts.
The kits, which present a uniform, “brand elevating look and feel” for each national chain offer an aesthetic improvement to stores with large racking and product display requirements.
The firm says it allows fitout components to be bulk-purchased off one design for maximum cost efficiency. They reduce the sunk cost of establishing a new store in a chain or franchise and provide benefits when rolled out across chains.
Design Design says the design approach of the business has been shown across many stores to increase sales, and now, with this modular approach it can decrease costs too.
Kits can be manufactured in less than six weeks and rolled over existing shopfronts in three days.
“Our unique approach offers massive cost savings to retailers seeking an architecturally designed, yet affordable series of retail fitout modules for their chain stores that they can roll out fast,” says Randal Huntington, design director and co-owner of both Design Design and Project Duo.
Design Design and Project Duo work in partnership on clients including EB Games, Worksense, Nandos, Triumph, Noodle Box, The Athletes Foot, and Mrs Fields.
