Crone Partners has announced a new brand identity, unveiling the architectural firm’s vision for the future. The launch of the new brand identity saw the Crone team embrace a new logo, website and suite of brand communications, under the refined banner of Crone.

In the business of designing buildings since the 1960s, Crone has been increasingly taking on collaborative, design-focused commissions across the globe – the studio’s new identity has been designed to match their expanding vision.

The firm endevours to look beyond architecture’s traditional boundaries by adopting a broader view and guiding clients through the fields of urban design, interiors and complex city planning, while always maintaining their human approach to imagination and innovation.

Crone Principal and Design Director Niall Durney explains that their identity as a global architectural firm extends to fulfilling different roles as artists, thinkers, designers and project managers, working on end-to-end solutions with their clients. The firm believes the buildings that matter today work harder, fusing technology, sustainability, the needs of future users and most importantly, a sense of human emotion. A key design objective is to make people feel alive within their spaces, and be better connected to others around them.