The City of Sydney is calling for expressions of interest for one of the most sought-after outdoor advertising contracts in Australia.
The City is looking for an experienced service provider to deliver new street furniture, outdoor advertising assets and free public wi-fi to the city’s millions of daily visitors.
Lord mayor Clover Moore says this is an opportunity for the right service provider to help define the future of Sydney’s street furniture and digital signage.
“Our street furniture and outdoor advertising contract is one of the largest of its kind in Australia,” says Moore.
More than 2,500 pieces of street furniture, including bus shelters, kiosks, public toilets, seats, litter bins, communications panels and more, will be included in the new contract.
The City’s existing street furniture contracts have been in place since 1998 and are due to expire in 2019. A portion of advertising on street furniture items will be reserved for cultural events that support the arts and encourage people to take part in local creative endeavours.
“The new street furniture and outdoor advertising contract will change the way our city functions. It will bring new technology to our streets, deliver free internet to our devices and enable smart city platforms, changing the way our residents, workers and visitors interact with our city,” says Moore.
“We’re looking for modern, sustainable and attractive street furniture that is functional and blends in seamlessly with our urban environment.
“Eventually we could see real-time emergency, event and transport information displayed on bus shelters.
“We want to make sure no one is left behind in this shift to a digital future, so we’re to looking local and international providers with new ideas to deliver us fast and free public wi-fi and the best possible smart, furniture.”
The City of Sydney originally opened an expressions of interest process in late 2017, however this has been re-launched due to new contractual requirements.