Sunland Group has proposed a 44-storey residential tower for the Gold Coast’s Mermaid Beach.

Designed by BDA Architecture and Form Landscape Architecture, the $230-million project for 272 Hedges Avenue features a reflective design of curved glass. It will contain 99 apartments and two levels of communal facilities.

“272 Hedges Avenue is designed to present as an elegant, curvilinear landmark providing a sculptural marker at the southern edge of the expanding Broadbeach precinct,” says Sahba Abedian, managing director at Sunland.

“The design represents an organic curvilinear form, encased in reflective glass, providing the tower a fluid, shimmering appearance from all angles.”

The proposed design incorporates a number of resident facilities. These include a dedicated concierge service, swimming pool, spa, gym, sauna, steam room, and treatment rooms. Every residence will also be allocated car parking and storage bays.

Sunland intends to launch the project in 2018, but the Gold Coast Bulletin has reported that residents have already vowed to oppose the development due to its height.

According to the Gold Coast Bulletin, the site sits 100 metres within the unlimited height development precinct of Broadbeach. A three-storey limit starts from the neighbouring Peerless Avenue.

However, Abedian says the proposed height of the tower is responsive to the existing and future high-rises within its immediate urban surrounds. These comprise the approved 43- and 50-storey developments on Mermaid Avenue, and a 54-storey development on Casino Drive.