As the official glass supplier to the popular reality show The Block, Viridian is now offering homeowners, builders, designers and architects the chance to see first-hand the use of performance glass products in a renovated building.
Viridian’s general marketing manager Lachlan Austin believes its association with Nine Network’s popular television series, The Block will help educate homeowners on the diverse possibilities of performance glass, simplifying the process with their builder.
According to Austin, Viridian’s partnership with The Block represents a significant, strategic opportunity to show viewers how Viridian products can help achieve home design objectives, allowing homeowners to work more effectively with builders, designers and architects, and be better equipped to make informed decisions with their own building and renovation projects.
Austin observes people are becoming increasingly aware of the impact that performance glass products have on the comfort, design, energy efficiency and quality of a building. Supplying to The Block will enable Viridian to demonstrate how choosing the right materials can create long term benefits in the home. Homeowners can learn how to make the best of their own living spaces, for example, by installing bigger windows that offer increased views and natural light.
In addition to building awareness of Viridian products, the show will help Viridian and its channel partners raise the profile of the glass category in home renovations.
Viridian’s range of innovative glass products offers various performance features including security, noise reduction, fire protection, energy efficiency and privacy screening.
The Block series will showcase a number of Viridian products including windows, shower screens, kitchen splashbacks and mirrors in various renovation projects undertaken by this year’s competitors.