The Cosentino Group is collaborating with the world’s leading tennis
player Rafa Nadal, considered the best Spanish athlete of all time, to develop
various initiatives for the promotion of tennis.
Cosentino will sponsor the ‘Rafa Nadal Academy by Movistar’ project,
a new tennis academy to be opened by Nadal in his hometown of Manacor (Majorca,
Spain) to promote the values of sport among youngsters. Designed by two
architectural firms from Majorca and Barcelona, the Academy is proposed to be a
comprehensive educational and sports project dedicated to teaching, shaping
values, promoting tennis among children, and searching for new talent.
As a world leader in the production and distribution of innovative
surfaces for architecture and design, Cosentino supports this high-performance
educational and sports complex via its flagship products Silestone quartz
surfaces, and Dekton, a new ultra-compact surface that will be mainly used
for the various facilities of the Rafa Nadal Academy by Movistar including facades,
flooring and cladding. Silestone will also be used in areas such as the
kitchens and bathrooms of the complex.
According to Santiago Alfonso, Cosentino Group's Director of Marketing
and Communications, Nadal’s desire to achieve, his strength, and ability to
lead are some of the values that have made him a global celebrity. Commenting
on Cosentino’s sponsorship of the Academy, he observes that it can be described
as a Social Responsibility initiative, as it focuses on youngsters in the society.
Rafa Nadal has also expressed his satisfaction about the new alliance
with a world-leading Spanish company and is confident the collaboration
will be long-lasting and productive for both parties.
This collaboration agreement with Rafa Nadal, reached with the
participation of Evolution BCN, continues the active policy of partnerships and
sponsorships that the Cosentino Group has maintained in recent years for elite
sports. Silestone was the first Spanish brand to produce a spot to be shown at
the world's biggest advertising event, the Super Bowl in 2005, and has also
been one of the main brands of the NBA Houston Rockets team.
Silestone was a personal sponsor of the Formula 1 world champion,
Fernando Alonso for four seasons. Cosentino brand Dekton is also a personal
sponsor of the four-time world champion for motorcycle racing, Jorge Lorenzo since