Hunter Pacific ’s classic Concept 1 ceiling fan is one of the most successful ceiling fans because it is quiet, durable and efficient. The blades attach directly into the motor housing, eliminating the need for an external blade carrier. The Concept 1 fan also has the option of having an integrated light. It is 1320 millimetres wide and is suitable for ceilings raked up to 28 degrees. Hunter Pacific also produces a number of accessories to solve installation problems such as low ceilings. These include 122 centimetre timber blades, T-hook, 45 degree ceiling canopy kits, 21 millimetre down rods, and a remote.  

The Concept 1 features a die-cast aluminium body and canopy, and an integrated light switch system. The ceiling fan is suitable for both indoors and outdoors, as long as the roof is sealed and no water can encroach on the motor. Customers have the option of having wooden or plastic blades however plastic is recommended for outdoor conditions and will require less maintenance.  

The longevity of the Concept 1 is extended by using die cast aluminium as it prevents rust and material degradation is almost completely removed.  All Hunter Pacific fan motors use vacuum impregnated high grade copper windings, silicon steel stators, and sealed bearings for longevity and a quiet operation. The Concept 1 ceiling fans can be finished in white, white birch, black, brushed aluminium or polished aluminium and blades are painted to match the colour of the motor housing.