Havwoods International announces the introduction of three senior C-Suite appointments to the company. These new board-level roles will drive the global development of the Havwoods brand, spearheading the company’s growth as it enters the next phase of international expansion.

The new C-Suite appointments, Tony Lorenz, Global Chief Marketing Officer; Peter Jones, Global Chief Operating Officer; and Andrew Barnes, Global Chief Finance Officer, bring with them a wealth of expertise and knowledge from previous top-tier strategic, financial and brand consultancy roles.

Lorenz, Jones and Barnes will be responsible for the implementation of Havwoods’ global positioning, with a focus on the brand marketing, budget strategy and logistical objectives.

The C-Suite

Tony Lorenz – Global Chief Marketing Officer

Tony brings to the table, over 25 years of agency and client-side experience in the creation, management and implementation of brands, working for world-class organisations and a host of diverse clients across Asia, Europe, Middle East and North America. He has undertaken senior/ board level roles at Coats plc, Endpoint and Conran Design Group in marketing and brand consultancy.

In his new role at Havwoods, Tony will be focussed on creating and implementing a global brand strategy with a unifying purpose and culture, transforming the business to become a global force in flooring design.

“I’m very privileged to be joining Havwoods at such an exciting phase in its development; it has amazing people, products and potential and now is the perfect moment to build a truly global brand.”

Andrew Barnes – Global Chief Finance Officer

Andrew joins Havwoods after 17 years at the brand’s external accountancy firm, RSM including seven as lead partner providing advisory services to Havwoods.

He will be responsible for global sales strategy and setting/ implementing the objectives for company growth and overseas expansion.

“I am delighted to join the Havwoods journey. Over the last few years I have been fortunate to work with the company in an advisory capacity during which time it’s become one of the fastest growing family businesses in Lancashire. As a born and bred Lancastrian it is incredibly exciting to be involved in a local business that is making a significant impact globally and has ambitions to create an internationally known brand in the hardwood floor market.”

Peter Jones – Global Chief Operating Officer

After ten years in the British Army with active service in Iraq, Afghanistan and Northern Ireland, Peter studied for an MBA at INSEAD business school in France. He has spent the last seven years in senior management roles at Morgan Stanley, Amazon, and Travis Perkins, the UK’s leading builders merchant.

At Havwoods, Peter will be responsible for ensuring the company continues to deliver its excellent products and service globally.

“I am delighted to join such a fantastic company at this exciting stage of international expansion. With the strong foundations of the excellent team we will be able to build an innovative brand offering exquisite hardwood flooring tailored to our customers’ needs wherever they are in the world.”