Havwoods timber flooring is an important element of the retail store design in place across The White Company’s network in the UK.
Beginning as a mail order business, The White Company led by Chrissie Rucker has developed into one of the UK’s fastest growing multi-channel retailers, producing simple, yet impeccably stylish products in a limited colour palette.
All retail stores in The White Company’s network carry a common design theme – with the set design criteria as meticulously styled as their products; the effective retail design is cleverly intertwined into each store, successfully integrating the brand into the entire space and atmosphere.
Havwoods has been a major part of The White Company’s store identity for the last four years with their timber flooring now featuring in around 20 new stores and refit projects. Quality, punctuality and attention to detail were the three attributes that The White Company identified in Havwoods.
The White Company’s Milton Keynes store in the UK features Havwoods Venture Plank Oak Amendo 260mm Wide Plank. Newly stocked in Australia, this elegant timber flooring is used in all of The White Company stores.
The width of the Wide Plank board minimises the number of joins throughout the floor, reduces the feeling of clutter in the shop environment, and delivers a feeling of grandeur by opening up the space.
Havwoods is proud to be a partner of choice for The White Company in their growth story.
Image: The White Company store in Milton Keynes, UK.