Fujitsu General (Aust.) Pty Limited has introduced a new advertising campaign for its ducted air conditioning systems to support its dealer network.

Using both television and print media, the 2015 campaign combines the message of the comfort and control that can be achieved by choosing a ducted air conditioning system with its ease-of-use and energy-efficiency benefits.

Featuring brand ambassador Mark Taylor along with Mercury, the Border Collie who returns for a cameo appearance, the television campaign appears on screens nationally on free-to-air and selected subscription networks until the end of winter.

Targeting new home builds as well as home renovators, Fujitsu General is also advertising in a selection of aspirational national home magazines from June.

Dave Smith, general manager - sales and marketing, Fujitsu General explains that many consumers are unaware of the benefits of choosing ducted air conditioning systems. The Fujitsu General ducted campaign seeks to educate consumers about the system’s ease of use as well as its ability to deliver whole home comfort and control.

According to Dave Smith, the comprehensive television and print campaign supports dealers by focusing on ducted systems, available only through air conditioning specialists. By reinforcing a consistent message across multiple platforms, Fujitsu General is confident of achieving maximum impact with this campaign.