Brintons Carpets  have embraced the latest technology to launch a brand-new carpet design collection that is only available online. The ‘Perceptions’ carpet collection provides a snapshot of designs that are appropriate to today’s interiors, as well as offering a taste of trends that are just around the corner.

The Perceptions carpet range has been developed by a team of Brintons designers in America and offers interior design customers a collection of material that is inspirational, innovative, and fresh.

The carpet collection is segregated into eight distinct concepts that explore the possibilities of scale and colour, where the delicate use of textures stimulates the look and feel underfoot.
There are between six and 10 designs in each concept, making sure that there is a strong design solution for most interior scheme requirements.

John Bain, Britons’ Global Design Director. Explained, “Perceptions isn’t a particularly big collection but the designs within it are beautifully exclusive and will offer designers a fresh and inspirational viewpoint that isn’t currently available,”

“The launch of this new online collection marks the beginning of a fresh approach from
Brintons and will take our design leadership to a whole new interactive level that will allow our design customers to enjoy even greater flexibility through superb design.”

Brintons is renowned for developing carpet design collections that go on to achieve global success. The Perceptions range of carpets is expected to follow in the footsteps of other celebrated Brintons collections that include Timorous Beasties ‘First Weave’, Art Fusion,
Katagami, Genesis, Hand Painted Sketches and Reverb.

Making its design collections accessible on the Brintons Commercial website is the first development in the company’s new-for-2010 online strategy.

The next step in Brintons’ innovative online strategy will be the unveiling of its brand-new ‘Design Studio Online’ interactive design program.

This design program will enable Brintons’ customers to access over 100,000 designs from its archive, re-colour them to suit specific schemes, before viewing them in a computer-generated 3D commercial interior to assess their suitability.

More details about this exciting development will be available in March.