BlueScope Steel announces the COLORBOND Steel GEN-U-WIN promotion for customers, suppliers and installers of genuine COLORBOND steel products.

BlueScope’s latest marketing initiative aims to create awareness of the proven benefits of genuine COLORBOND steel with the attractive prizes also drawing more customers and helping supplier and installers build up their business.

How to GEN-U-WIN

When a homeowner customer purchases any genuine COLORBOND steel product valued at $1,500 or more (excluding installation), they are eligible to enter the promotion and also nominate their supplier or installer. If the eligible homeowner customer wins the top prize of $150,000, the nominated supplier or installer could win a cash prize of $100,000 as long as they are eligible and have registered. Fortnightly cash prizes of $2,000 for customers can also win their nominated supplier or installer a cash prize of $2,000. To claim any prize, the supplier or installer must have registered at COLORBOND.COM/GENUWIN prior to the draw.

The promotion starts on 1 October 2014 with the first of the 15 fortnightly draws to take place on Wednesday, 15 October 2014. The promotion closes on 1 May 2015 with the major prize draw on Friday, 8 May 2015.

Trade registrations open on 1 September 2014. Homeowner purchases from 1 January 2014 until 1 May 2015 are eligible for entry.

The GEN-U-WIN promotion will be supported nationally through television, print and online advertising as well as POS material, to target homeowners who are actively searching for new home designs or home improvement ideas.