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As sustainability becomes increasingly important – and marketable – across all industries, some organisations have begun to engage in misleading green marketing, otherwise known as greenwashing.
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While phrases such as ‘carbon neutral’ may sound straightforward, they can be easily misunderstood and misused – which is when ‘greenwashing’ can creep in. Here, Interface’s Sustainability Manager for ANZ – and resident environmental expert – Aidan Mullan, gives us his take on what it truly means to be carbon neutral.
In an industry currently obsessed with sustainability, efforts and approaches can vary significantly. While some organisations pay lip-service and use green references liberally across their marketing materials, others take sustainability extremely seriously – delving into scientific levels of detail in their quest to become climate positive.
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