A refreshed logo, a redeveloped website and a new positioning statement mark the 10-year milestone of Australian timber products manufacturing business, Timberlink. Formed in February 2013 following the sale of Gunns Limited’s softwood sawmilling assets, Timberlink is a part of an integrated softwood forestry business that is managed by New Forests.
“This is an important moment to reflect on the enormous amount of change and improvement that has happened in our business since February 2013. Change that can only occur when a business has a vision and plan for its future, has an ownership structure and a Board that supports this, and then most importantly, has a great team of people who can add to and deliver on that vision and plan,” says Timberlink CEO Ian Tyson, who has helmed Timberlink since its formation.
“Thanks to the great support we have had from our customers and through expanding our operations, we have grown as a business, and now proudly employ 600 team members compared to where we started in 2013 at 380. The majority of which are in regional areas,” said Tyson.
In this milestone year, Timberlink will complete two significant innovation projects: one in mass timber with CLT and GLT, and one with wood-plastic composites. “These projects will take Timberlink from being primarily a structural timber manufacturer to a structural engineered timber products and solutions business, a remarkable change in ten years,” said Tyson.
To reflect and support this growth, Timberlink has released a refreshed logo and a newly redeveloped website. Timberlink’s new positioning statement, “A future made better for all” is reflective of its commitment to helping build environmentally friendlier homes and buildings that support the world being a better place for the generations that follow.
“It’s been a great start and a fantastic ten years, but it’s only the beginning. We will continue to build on what we’ve already done and look forward to our future. There is so much more opportunity for us.”
We thank all our customers and suppliers for their support over this journey and we are even more excited about the next 10 years.
