Siniat, a well-established leader in lightweight construction solutions across plasterboard, metal framing and compounds, has launched a new national campaign with a simple but powerful message: Siniat. The One.

While Siniat is already a trusted supplier on major projects across Australia, from Forrestfield Airport WA to Western Sydney Airport, Barangaroo and the Sydney Fish Markets, this campaign introduces a new way of expressing what makes the company different.

With one supplier for plasterboard and metal framing systems, one warranty covering the entire walling or ceiling system, one Blueprint technical manual, and one dedicated team of engineers and onsite support for each project, Siniat delivers what the market has been asking for: a true single-source solution.

“This campaign reflects our clear commercial strategy as a technical leader,” said Rob Verguizas, Country Manager for Siniat. “Siniat has made one of the most significant investments in compliance and testing in the industry, but our strength goes further. We combine that technical rigour with on-site engineering support, trusted distribution partners, a market-leading sustainability offering and the simplicity of one supplier, one warranty and one system solution. ‘The One’ brings all of that together into a clear, confident promise to the market.”

The campaign is designed to prompt industry professionals to reflect on how they currently design and source wall and ceiling solutions, and to consider whether there is a better way. Instead of juggling multiple suppliers, warranties and points of contact, Siniat’s new brand message highlights a simpler, more single-minded path forward.

From major commercial projects to schools, hospitals and multi-residential developments, Siniat continues to prove its capability to challenge the status quo as a trail-blazing brand and leading force in lightweight construction.

“The One isn’t just a campaign – it’s a promise,” Verguizas added. “For our customers and partners, it’s about confidence, compliance and simplicity – from specification right through to installation support.”

Architecture & Design Team

Siniat

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