Armstrong Ceilings has expanded its acoustic solutions offering in Australia through an exclusive distribution partnership with a New Zealand-based company T&R Interiors, bringing the Floc Roll acoustic wall treatment to the local Australian market.
With over six decades of experience, Armstrong Ceilings has evolved from its origins in mineral fibre acoustic ceilings into a comprehensive provider of interior wall and ceiling systems. Throughout this growth, a consistent focus has remained: developing products that balance performance with responsible material use. This commitment is reflected across its core ceiling ranges, where lifecycle considerations are embedded into product design.
This latest partnership responds to a clear shift in local specification priorities toward materials that deliver both technical performance and verifiable environmental outcomes.

Developed by T&R Interiors in New Zealand, Floc Roll is a 100% wool acoustic wall treatment that takes a materially different approach to interior acoustics. Manufactured from strong-wool that is born, grown and processed in New Zealand, the product uses a by-product of the shearing process to create a high-performance sustainable wall lining.

At a technical level, Floc Roll is engineered as a continuous wall-applied system, supplied in large-format rolls (1.2m wide) that enable seamless coverage across interior surfaces. With a thickness of approximately 8mm and an acoustic absorption rating of up to NRC 0.4, it is designed to manage sound reverberation and enhance comfort and wellbeing in commercial, educational, and workplace environments.

What differentiates Floc is not just performance, but material integrity. The system is composed entirely of natural strong-wool fibres, needle-punched to achieve durability and acoustic function without the need for added chemical binders or synthetic substrates.
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For architects and interior designers prioritising sustainability, this material approach is critical. Wool is a rapidly renewable resource, grown annually as part of standard agricultural practice, and requires relatively low energy input to process compared to many conventional acoustic materials. Floc builds on these inherent advantages, supporting low-impact design through reduced embodied energy, renewable sourcing and full biodegradability. At end of life, the product can be returned to the earth as a compostable material, reinforcing circular design principles.

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Importantly, these claims are supported by 3rd party certification. Floc has achieved an independently verified Environmental Product Declaration (EPD), providing transparent, third-party data on its environmental impact across the full lifecycle—from raw material sourcing through to end-of-life. For specifiers navigating increasing scrutiny around greenwashing, this level of certification offers a more rigorous basis for material selection.

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Beyond performance and sustainability, Floc Roll is also inherently design-led. The product is available in a curated palette of natural and dyed tones, with the ability to customise colours and integrate bespoke patterns or graphics. This allows acoustic treatment to be embedded into the architectural language of a project, rather than applied as an afterthought.

Coupled with Armstrong’s local distribution, expertise and support, architects and interior designers can translate this design flexibility into real projects with confidence. Through its national distribution footprint, Armstrong Ceilings provides consistent access to Floc Roll across both metropolitan and regional markets, supported by dedicated, fully trained local representatives.

“The partnership between Floc and Armstrong Ceiling Solutions Australia, represents a significant step forward for sustainable interior design in the Australian market. By combining Floc’s innovative use of New Zealand strong wool with Armstrong’s extensive distribution network and 60-year heritage in Australia, this collaboration makes high-performance, natural acoustic solutions more accessible to architects and designers.” Tom O’Sullivan T&R Interior.

Armstrong Ceiling Solutions (Armstrong Ceilings) expands acoustic design capability in Australia through exclusive Floc distribution partnership: Bringing New Zealand’s strong wool acoustic solutions to Australian projects

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