Design practice Hassell has promoted seven of its most talented people to the role of Principal as part of a number of promotions across the practice’s ten studios around the world.

In Australia, Natalie Busch, Ed Mitchell, Evodia Alaterou, and Keith Allen have been made Principals, as have Chong Wang, Tamagin Blake-Smith, and Klevis Koco in Asia.


These promotions follow the recent appointment of both Rebecca Mortimore and Mike Wood as Principals in the London studio.

Hassell managing director, Steve Coster said the new principals reflect a focus on both strategic intelligence and creative design. They have demonstrated strong leadership and broad influence across the culture of HASSELL, as well as being outstanding in winning and delivering world-class projects, and creating value for our clients. “These promotions reflect each individual’s contribution toward designing the world’s best places – places people love. It recognises what they have achieved to date, but also our confidence in their significant contribution into the future,” Coster says.

“The number of promotions this year highlights our focus on being bold and confident in empowering and developing talent from within the business. It also reflects a better and more balanced representation of our practice including its geographic locations,” he says.