Experienced architect Isabelle Cabrera is on the move, making the switch to Sydney studio BrandCulture, from Populous in Brisbane.
Appointed as an architectural wayfinding designer, Cabrera brings 16 years’ experience in architecture, interiors and wayfinding to BrandCulture, and is now working to develop complex wayfinding strategies for the major public realm, cultural, commercial and healthcare precincts around the world.
Cabrera says she can’t wait to get started with the Sydney studio, and is excited by the way the firm operates in a wayfinding space.
“What really excites me about my new role at BrandCulture is the ways in which we are using technology to reduce the time it takes to document wayfinding and urban design responses. This gives us more time to focus on the details of every design while supporting architects to realise their design intentions. It’s a wonderful time to be joining the team.
Nick Bannikoff, design director at BrandCulture, says that the appointment of Cabrera is a direct response to the firm rethinking their approach to processes and skillsets in the wake of the COVID-19 pandemic.
“Bringing Isabelle on-board, with her multifaceted skill set and global design experience on major precincts, opens us up to new ways of working. It’s an exciting time for BrandCulture and for Australia’s design sector overall: through challenge comes change and innovation, which we are embracing here.”
Cabrera brings 16 years’ experience working in architecture, interiors and wayfinding to BrandCulture.
Before relocating to Sydney, Cabrera contributed to large-scale wayfinding projects all over the globe, from the United Arab Emirates, Jeddah, Kuwait and Qatar to Hong Kong and Australia. Some of the most notable projects she has contributed to include the Mohammed Bin Rashid City District 1 in Dubai and the Kai Tak Sports Park Precinct in Hong Kong – one of the world’s largest sports and entertainment precincts.