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    Urbanite supplies environmental graphics and signage to new Charter Hall HQ

    Frost*Collective

    The environmental design practice of Frost*Collective, Urbanite designed and executed environmental graphics and signage for Charter Hall’s new headquarters at 1 Martin Place, Sydney in the heart of the CBD. Charter Hall is one of Australia's largest managers of office, retail and industrial properties.

    The new headquarters feature two levels of Activity Based Workspace designed by BVN Architects to house over 300 Charter Hall staff.

    Urbanite was commissioned to highlight Charter Hall’s sleek, sophisticated and ‘edgy’ personality through environmental graphics and signage. The team was briefed to build on BVN’s ‘industrial sophistication’ scheme, drawing on a range of materials and graphics to enliven the space and provide uniqueness.

    Urbanite based their graphic approach on the Charter Hall logo, using it as a foundation to connect all touch points. A grid was developed around the idea of multiples, reflecting a diverse workforce that brings the right mix of ingredients to Charter Hall. Underpinning these multiple elements is a grid created from the forms of the brand mark.

    The grid and facets were explored across ceiling frescoes, stair features and wall installations. Urbanite also collaborated with Arup to design a reception light installation, creating a sculptural point of interest, and an interpretation of the brand identity.

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