Dessein Furniture has launched a new promotional campaign, 10 Degrees, inspired by Australia’s natural beauty and sunny lifestyle.

The new 10 Degrees campaign celebrates the introduction of five new all-Australian furniture designs by Adam Goodrum, Jon Goulder and Justin Hutchinson to the Dessein product portfolio. The 10 Degrees campaign also addresses key concerns unique to the Australian market including affordability, versatile application, short lead-times, customisation, and quality design and manufacture.

The campaign also coincides with the opening of Dessein’s ‘Experiential Concept Store’ designed by acclaimed Melbourne architectural studio, DesignOffice.

Open for just eight weeks from 24th October 2014 to 29th December 2014, the new store at 117-119 Therry Street in Melbourne will open up a colourful and highly sensory experience for customers in real time.

Dessein adopts a unique approach to supporting the Australian furniture design industry, with an aim to bring the best of Australian designed furniture to a broader home audience.