Award-winning Australian business King Furniture is now rebranded as King
Living to reflect their diverse and growing product portfolio.
Operating through a network of 14 showrooms nationwide, the Sydney-based
King Living offers furniture solutions for the whole home with collections
available for the bedroom, dining room and outdoor entertaining areas as well
as the living area complemented with exclusive fabrics and finishes.
King Living general manager, Renata Bayer-Volf explains that the
renaming reflects the growth of the business into a brand that now designs and
manufactures a broader range of furniture solutions for the home. Having made
an impact with their sofa designs for the living room, King Living has now
expanded its furniture portfolio to meet the needs of buyers who desire the
same design aesthetic throughout their home.
In addition to new generations of customers, King Living also caters to
a growing base of interior designers who approach the furniture design company
to customise designs with a contemporary feel.
King Living is also integrating technology into their designs for a
The name change coincides with the release of a
number of innovative new designs, including King Cloud II, Symphony storage bed
and the customisable Kensington sofa.