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    King Furniture rebrands as King Living to reflect growing portfolio

    King Furniture

    Award-winning Australian business King Furniture is now rebranded as King Living to reflect their diverse and growing product portfolio.

    Operating through a network of 14 showrooms nationwide, the Sydney-based King Living offers furniture solutions for the whole home with collections available for the bedroom, dining room and outdoor entertaining areas as well as the living area complemented with exclusive fabrics and finishes.

    King Living general manager, Renata Bayer-Volf explains that the renaming reflects the growth of the business into a brand that now designs and manufactures a broader range of furniture solutions for the home. Having made an impact with their sofa designs for the living room, King Living has now expanded its furniture portfolio to meet the needs of buyers who desire the same design aesthetic throughout their home.

    In addition to new generations of customers, King Living also caters to a growing base of interior designers who approach the furniture design company to customise designs with a contemporary feel.

    King Living is also integrating technology into their designs for a smarter home.

    The name change coincides with the release of a number of innovative new designs, including King Cloud II, Symphony storage bed and the customisable Kensington sofa.

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