Australian design leader DesignByThem is entering the North American market with a complete showcase of their furniture and accessories collection at the upcoming International Contemporary Furniture Fair (ICFF) in New York City in May 2015.

Highly popular in Australia, DesignByThem uses elements from the vibrant Australian urban and natural landscape to create a collection featuring a palette of vibrant colours, a mix of natural and industrial materials, and an emphasis on refined details.

Director Sarah Gibson is confident that the American market will welcome the Australian lifestyle as well as products that offer flexibility between the indoor and outdoor environments as well as between commercial and residential spaces.

According to Gibson, all their products share the same design values such as durability, sense of fun, timelessness and sustainability, adding that maintaining these values in their collection promotes the flexibility between spaces.

The Butter Range of recycled plastic furniture is designed to be waterproof and UV stable, and equally suitable for commercial outdoors or residential indoors. Another example is the Partridge Range of solid timber furniture, which is equally popular in offices and food courts as it is at the kitchen counter.

Outdoor accessories in the DesignByThem collection are available in bold colours and include dial hose hangers, which have been particularly popular with online American customers since their launch in 2014.

DesignByThem will be partnering with retailers and agents in the lead-up to ICFF in May.

Meet the DesignByThem team at ICFF exhibition at the Jacob K. Javits Convention Center in Manhattan, May 16 - 19, Booth 0862.