LK Jewellery Sydney Boutique — Star City Casino. Images: Derek Swalwell

Woods Bagot has designed the new LK Jewellery boutique stores in Melbourne and Sydney to 'boast ultimate prestige through the embodiment of clean-lines, combined with a sophisticated and luxurious material palette'.

On the exterior of both stores, a façade is created to reflect that of the link watch, symbolising LK Jewellery’s core product offering. Internally, a series of semi-translucent ‘jewellery boxes’ are also housed within the space, showcasing the high-end jewellery on offer.

The Melbourne store

“The contemporary aim of the concept design for both the Melbourne and Sydney boutiques was to strengthen the image of this strong and cherished family brand, whilst appealing to both the existing clientele and the next generation of customers,” said Trish Turner, associate, Woods Bagot.

“Both stores work on the premise of one big open space that is surrounded by full height joinery with the exception of the centre of the store, where a series of low-height counters enable customers to weave through the space; thus creating a sense of intimacy throughout the store,” Turner said.

Located in Melbourne’s Crown Entertainment Complex, LK Jewellery’s flagship store sits alongside Prada, Louis Vuitton and Burberry.

Unique to the Melbourne boutique is a double-height V.I.P. room encased with a black high-gloss finish that is housed by a jewel façade.

“A finishing touch of baf resin panels and led lighting to the jewel façade has also brought the surface to life with an exquisite sparkle,” said Turner.

Additionally, distinctive to the Melbourne store is the discreet staircase that wraps around the northern end of the boutique connecting the first and second floor — leading up to LK Jewellery’s studio and office.

A smaller edition of the Melbourne boutique, LK Jewellery’s Sydney store is situated in Sydney’s recent addition to its high end entertainment precinct at Star City Casino.

“The store design for Sydney was all about creating interior spaces by dividing up the store with full height displays. These displays not only divide rooms but also maximise storage opportunities,”

Architecture & Design Team

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