Internationally active firm of architects, masterplanners, interior and graphic designers Benoy has officially expanded into Australia.
Originally established in Britain in 1947, Benoy currently has projects in over 60 countries. The firm has opened a Marketing and Liaison Office in Melbourne.
The establishment of the presence is in response to a number of successful project bids within the country.
“We are incredibly excited to be consolidating our position in Australia; the country presents such great opportunities. Settling in Asia in 2002 and subsequently opening five studios across the region over the last ten years, Australia represents a natural progression for Benoy,” commented Tom Cartledge, Benoy Global Director.
Benoy has appointed former London Studio member Claire Reynoldson to lead the studio. An Australian native, the company announced Reynoldson “brings her knowledge of the local market and innate understanding of Benoy’s capability and indeed personality to her role”.
“We believe Benoy’s strong track record of entering new markets has come from our approach to appoint from within. Claire’s relocation from London to join us in Melbourne and lead our initiative has allowed us to continue our vision,” said Cartledge.
The firm’s larger teams in Singapore, Hong Kong and London are expected to provide immediate design support to what Benoy says is their growing portfolio in Australia.
It was also announced that Melbourne will be reinforced by the design company’s ‘One Benoy’ ethos, the moniker for the system which the firm says facilitates the open sharing of resources and talent between its international studios.
“I believe the relationships we have already built with some of Australia’s most notable developers and consultants are the tangible results of Benoy’s global mindset as well as an appreciation of its design integrity,” said Claire Reynoldson. “Benoy’s proven portfolio is a testimony to its creative and commercial success. “I am looking forward to leading Benoy in Australia.”
Benoy say the ability to draw on an international resource base to deliver “innovative, thoughtful and forward-thinking design to its clients … has proved to be a compelling offer in its markets around the world”.
“We are confident that Australia will play a significant part in our continued success,” said Cartledge.
Benoy is located at Level 30, Collins Place, 35 Collins Street, Melbourne, Australia.
The office can be contacted via telephone at +61 (0) 3 9900 6229 or email to [email protected]