There are so many variables that can bring complexity to an outdoor project. Location. Design. Materials. Budgets. Weather. Deadlines. Safety concerns. Regulations. External stakeholders. Public scrutiny.

Each year, we see remarkably few projects that could be described as genuinely ‘simple’. There are always obstacles. Success is about overcoming them with seamless solutions – free of any outward complexity – that deliver trouble-free value to your community for generations to come.

“It’s human nature to be wary of complexity,” says FORGE (formerly Fleetwood Urban) Director, Ian Joyce. “It can feel risky, uncertain and uncomfortable.”

Trouble is, by constantly shying away from complexity you can actually prevent your projects from realising their full potential. “The key to success is finding creative solutions that deliver against your objectives simply, safely and efficiently – regardless of potential complexities,” continues Ian. “It’s what we excel at here at FORGE. Making the complex simple.”

Fewer risks, greater clarity.

As Ian explains, you don’t need to overcome every conceivable project risk and challenge yourself. “That’s our job! We bring you a proven process and highly experienced in-house experts who have been delivering brilliant outdoor structures for over 50 years – replacing risks and complexity with certainty and crystal-clear clarity.”

FORGE is a design and delivery specialist with the expertise to find workable ‘real-world’ solutions at every stage of your project – from concepts and detailing all the way through to manufacturing and final installation. All within your agreed budget and schedule.

“You have the vision, we make it happen,” Ian continues. “In fact, we find the more complexity a particular project has, whether it be the structure, the location, or something else, the more value we’re able to provide. That’s our sweet spot and why we thrive on working on these projects.”

You don’t need to fear complexity. Lean into it, we say!

Architecture & Design Team

FORGE

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