Whitten Oval: A game-changer for the Western Bulldogs

When tradition meets innovation, extraordinary things happen – and the Whitten Oval redevelopment is living proof. As the home of the Western Bulldogs, this iconic venue has been reimagined into a world-class training and community hub, merging cutting-edge architectural design with the club’s rich legacy.

Elevating the playing field

In collaboration with Populous, the global architectural powerhouse behind some of the world’s most iconic stadiums, this project introduces an unrivalled blend of form and function. The centrepiece is UniCote® LUX in the striking Metal Stone finish – a material that mirrors the rugged elegance of raw stone while delivering unrivalled performance.

The building’s facade is more than a design statement – it’s a declaration. With its sleek, textured surface, UniCote® LUX Metal Stone doesn’t just stand up to Melbourne’s famously unpredictable climate; it dominates it. This innovation represents the next frontier in architectural materiality, ensuring the Western Bulldogs’ new facilities look as bold as the team that calls them home.

Powering performance with purpose

Designed for the future of sport, the revitalised Whitten Oval is more than just a training ground; it’s a beacon of excellence. UniCote® LUX’s insulated panels not only offer jaw-dropping aesthetics but also deliver elite energy efficiency, cutting operational costs while staying true to the club’s sustainability goals.

From the team locker rooms to the state-of-the-art spectator areas, every inch of this redevelopment has been optimised to meet international standards – cementing the Bulldogs' place among the AFL’s elite, both on and off the field.

Building bridges, strengthening communities

At its core, this transformation is about connection. The new facilities are designed to bring players, fans, and the wider community together. With enhanced accessibility, improved spectator amenities, and dedicated community spaces, Whitten Oval isn’t just for the Bulldogs – it’s for Footscray. This redevelopment is a rallying cry for inclusivity, resilience, and pride, building a stronger foundation for future generations.

A legacy built to inspire

The Whitten Oval redevelopment transcends the idea of “just another upgrade”. It’s a masterpiece of modern design, integrating the club’s storied past with its bold aspirations. This landmark transformation embodies what sport is all about – passion, perseverance, and progress.

Whether it’s game day glory or the everyday grind of training, the Western Bulldogs now have a facility that fuels ambition, honours tradition, and sets the standard for excellence in Australian sport.

Why this project matters

From the choice of UniCote® LUX Metal Stone to the visionary design by Populous, every detail of the Whitten Oval redevelopment is a testament to what’s possible when ambition meets innovation. This isn’t just a building – it’s a statement, an icon, and a lasting legacy.

Project details

Project: Western Bulldogs’ AFL Training Facility

Location: Footscray, Victoria

Architect: Populous

Builder: ADCO

Supplier: Askin

Steel Solutions: UniCote® LUX

Colours/ Patterns: Metal Stone

Colour Ranges: LUX

Applications:

Walls & Cladding
Insulated Panels

Year: 2024

Architecture & Design Team

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UniCote Steel

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