PictureStore , an online print and poster supplier has a new improved website which provides users with faster searches of the 160,000 art product database, an easy to use layout and the ability to browse by over 300 subjects and over 100 styles of art.

The PictureStore website has had minor improvements over the past six years of operation, such as the addition of online framing and the easy to use three step checkout process, but the launch of the new look PictureStore website is the most significant upgrade of the site to date.

Major development re-work was carried out at a code level. The site is now utilising the latest .NET enhancements. This combined with a major upgrade in hardware infrastructure and database tuning has significantly improved performance levels and traffic scalability. “All of this investment has been focused around improving the customer experience and ensuring that we have a strong core base for future planned site enhancements,” Claudio Salinas, IT Manager says. “Our benchmark testing has demonstrated performance increases of up to 300%.”

"Although customer security has always been a major priority for PictureStore, utilising the latest technologies in software and hardware has enabled us to add additional layers of security," Salinas says. From the highest possible encryption levels through to re-designed infrastructure architecture ensures that customer information is always protected. “Customers can rest assured of the highest possible levels of information security. We guarantee it,” Salinas says.

"The result is a fast, secure, easy to use website incorporating many new search and browse features resulting from years of feedback, research and testing,” Richard Tarrant, Founder and Director of PictureStore says. “…and the best part is that we have more improvements planned for late 2006 and early 2007.”

Architecture & Design Team

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PictureStore

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