ACER, a global leader in technology and innovation, is expanding its portfolio in Australia by venturing into the lifestyle home appliance space with its new Acerpure range.

Launching in Australia this month, the Acerpure range includes air purifiers, an air circulator and a vacuum cleaner, with future products including beauty and cooking appliances to follow later this year.

In a world where health and technology are intertwined and consumers are increasingly demanding wellness-orientated tech solutions, Australians are invited to enhance their home living and experience with Acerpure’s range of stylish, smart and simple-to-use appliances that promise better air quality, comfort and cleaning.

“Acerpure’s mission is to provide technological innovations to resolve various consumer concerns and provide better home living. Acerpure uses technology to solve human problems and seamlessly integrate intelligent devices into the lives of consumers, offering high-efficiency lifestyle products for a healthier home and life,” said Gaba Cheng, Managing Director Oceanic Region, Acer.

In Australia, a fifth of the population experiences hay fever[1], while 1-in-9 adults and 1-in-5 children report having asthma[2], and nearly half (48%) of homes have a dog[3]. These health and household trends, coupled with the onset of COVID, bushfires and large-scale wet weather events in recent years, have placed indoor air quality front of mind for many Australians, along with the health and wellness benefits of air purification products.

The product range features Integrated Technology to help ensure the home is dirt-free and the air is pure. Smart Integration offers app capabilities for easy control and monitoring via smartphones and other devices. Acerpure products are also eco-friendly and engineered with the environment in mind for energy-efficient operations and minimal waste generation. The Acerpure Pro Vero Eco Air Purifier is comprised of 100% eco-friendly materials in the casing and is made from 35% PCR materials, demonstrating Acer’s commitment via its Vero product line to minimise its carbon footprint.

Esteemed interior designer, TV presenter, writer and Acerpure Lifestyle Ambassador, James Treble said, “With the home being a sanctuary for many of us and the place where we spend most of our time, it’s important that we invest in our home living experience with the right products that not only complement our interiors from a style and design perspective but also promise us a comfortable and clean environment. The Acerpure range offers technologically advanced appliances that are design-inspired, yet also deliver quality, reliability and functionality, all backed by the expertise of Acer Group – a global technology leader and innovator for nearly 50 years.”

The Acerpure range has enjoyed a successful global roll-out over the past three years across international markets including France, Hungary, Switzerland, England, India, Thailand, Malaysia, Hong Kong, Japan, the Philippines, and now Australia.

The Australian Acerpure product range at launch includes:

Acerpure Cool 2-in-1 UVC Air Circulator and Purifier
Acerpure Pro UVC Air Purifier
Acerpure Pro Vero Eco Air Purifier
Acerpure Cozy Pedestal Air Circulator Fan
Acerpure Clean Lite Cordless Vacuum Cleaner

The Acerpure range is available in Australia via the Acer Online Store and at Bing Lee.

References:

[1] https://allergyfacts.org.au/allergy-anaphylaxis/allergic-rhinitis-hayfever

[2] https://asthma.org.au/about-asthma/understanding-asthma/statistics/

[3] https://socialpetsociety.com.au/what-are-the-most-popular-pets-in-australia/

Architecture & Design Team

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