A Telstra retail store fitout by Geyer interior designers has taken the honours in the Telecommunications, Mobile Technology category at the 2014 International Store Design Awards.

Announced at a Gala dinner at Times Center Stage in New York City, the Telstra store, dubbed a ‘Store of the Future’, trumped international competition to win its category in the award’s 43rd edition.

Briefed by Telstra to design a futuristic store experience, the store’s open plan and product stations are user-friendly and establish a strong customer interaction experience.

“Telstra engaged [us] to design a ‘Store of the Future’ concept including new, defining customer and staff experiences,” said Geyer.

“The concept has been implemented into the Melbourne Central Shopping Centre store and provides a live environment to test and further develop new initiatives as Geyer continue to support Telstra in their ongoing transformation.”

The Telstra store design by Geyer delivered on the brief: "Create a store of the future". (Images: geyer.com.au)

Another Australian project to feature at the awards was the Sunglass Hut Floating Store in Sydney that won an Award of Merit in the Hard Line Specialty Store category.

A Luxottica Retail Australia initiative, the floating store concept is situated at Campbells Cove in Sydney’s Darling Harbour and is comprised of a radial steel structure, dual curved acrylic panels and mirror-polished stainless steel spider fittings.

The Floating Store is lit by a combination of natural sunlight and the latest generation of low power LED spotlights.

Image: RDI Media

The brief asked designers to bring the Sunglass Hut brand to life in a dramatic and exaggerated way to allow re-connection with their customers in a cool and credible way.

“The unique vessel, docked at Sydney's Darling Harbour, wowed customers with exclusive product offering in a new and exciting store. The brand’s promise to make available the latest, fashion-forward styles while maintaining a cool, fun and sexy attitude was fulfilled,” said Luxottica.

Image: RDI Media

Visit http://www.retaildesigninstitute.org/competitions/35 for a full list of the awards winners.

Nathan Johnson

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