HPM and Legrand are inspiring thousands of homeowners and renovators to
‘Rethink Electrical’ by partnering with Network 10’s new renovation show, The
Home Team.
Through the interior and exterior transformation of a 1950s double-brick
home in suburban Melbourne, The Home Team aims to provide viewers with DIY,
design and landscaping advice to help navigate their next small project or major
renovation.
HPM and Legrand electrical products will feature across 14 room
renovation segments and six 30-second fast fact segments, which will educate
consumers about various elements of residential electrical design including intercoms,
LED lighting, switches and powerpoints, USB powerpoints, dimmers, extraction
fans, home automation, outdoor entertaining and garden lighting.
Liane Norman, communication and advertising manager, HPM Legrand explains that
The Home Team is a practical and wide-reaching opportunity for HPM and
Legrand’s ‘Rethink Electrical’ campaign, which aims to encourage consumers to
think beyond the simple light switch to consider how their home’s electrical
design can enrich daily life through design, convenience, comfort, safety and
energy savings.
HPM and Legrand’s ‘Rethink Electrical’ campaign will be supported by social
media platforms and online video content to provide consumers with more
information about the range of electrical fixtures and fittings available from the
leading electrical brands. The renovation show’s episodes are available online
for renovators to review and find out more about specific products installed.
HPM Legrand’s partnership with The Home Team is expected to increase
awareness of HPM and Legrand’s products and drive consumer interest and demand.
It will also lift the profile of residential electrical design and products to
benefit the broader electrical industry.
On air until mid-January 2015, The Home Team is broadcast Monday to
Friday from 3:30pm to 4pm, with repeat episodes on ONE HD each night, and Network
10 the following morning and Saturday afternoons at 3pm. Episodes are available
on demand at www.tenplay.com.au.
