Viridian is seeing an increased demand from homeowners for translucent glass to provide both permanent privacy and natural light.

Aware how the design of their living space affects their environment, homeowners are more inclined towards open plan, light filled homes that also offer privacy and style. There is a rising consumer demand for translucent glass as it offers both privacy and natural light economically.

Viridian’s Home Comfort Manager Daniel Black says consumers prefer translucent glass over alternative options such as patterned glass, due to its contemporary and stylish appearance that transforms both modern and older homes.

Sales of Viridian’s privacy glass options have increased by an average of 29% in the last year alone, indicating the growing consumer appreciation for translucent glass and its benefits. The company is also tailoring its range to offer an expansive collection of translucent glass products, assisting residential window fabricators in meeting this market trend as well as facilitating a wide variety of design requirements. Viridian’s offerings include both frosted white and grey options, which can be used in any number of interior and exterior applications.

With homeowners seeking a living space that offers privacy and sanctuary from the outside world without compromising entry of natural light, builders and developers are always looking for glazing solutions that will help meet their client’s needs. Daniel adds that translucent glass products are versatile in application, work effectively and look good in both modern and older homes, especially in bathrooms where privacy is an essential requirement.

Viridian’s VLam Translucent and Viridian VLam Translucent Grey are popular translucent glass products for screening and privacy requirements. The frosted appearance in these glass options is created by bonding two or more sheets of glass together with a PVB interlayer, resulting in a durable glazing material that can be used for a variety of interior and exterior applications including internal partitions, balustrades, roof lights, windows and shower screens.

Viridian’s additional offerings in translucent glass include Viridian DécorSatin and Viridian DecorSatin Grey, both offering high light transmission and excellent privacy. Suitable for any number of interior and exterior applications including partitioning, doors, windows and louvres, Viridian DécorSatin and DecorSatin Grey have a non-reflective matt satin surface, which allows up to 90% of light, but diffuses it to give a natural feel. Both are float glass products, where one side has been treated with an acid etch to produce a satin finish that is both moisture- and UV-resistant. The glass can be toughened or combined as part of an insulated glass unit, and is less susceptible to staining.

Viridian has recently launched the Living Space campaign to help homeowners recover natural light in their own living spaces. Aiming to start a social conversation on the subject, the Living Space campaign looks at the impact of natural light on home comfort, wellbeing, sense of freedom and space, social interaction and connection to the outside environment.