James Hardie Australia was honoured with the Good Design Award in recognition of outstanding design and innovation in the Product Design: Hardware and Building category for its latest innovation, Hardie Fine Texture Cladding.
Hardie Fine Texture Cladding is an Australian-made pre-textured fibre cement cladding that allows homeowners to obtain a highly desired fine textured render look, while reducing the cost and maintenance requirements of traditional rendered solutions.
James Hardie has a global commitment to market led innovation designed to create beautiful modern home exteriors. “Our latest innovation, Hardie Fine Texture Cladding is a game changing cladding solution that reimagines the modern render look of home exteriors without the build time and complexity of other methods,” says Cathleya Buchanan, marketing director, James Hardie.
“We are thrilled to be awarded the Good Design Award. The Good Design Tick is one of the most respected and recognised accolades for design excellence worldwide and is judged based on criteria around Good Design, Design Innovation and Design Impact.”
“James Hardie has always been a market-led business, researching and identifying those products our customers need and want, and understanding the role our products play in their lives. For a number of years, the business has invested in significant multi-layered research and development projects, which have created an even greater depth of understanding of today’s consumer and the homes they want to build for tomorrow,” says Cathleya.
Hardie Fine Texture Cladding was developed to allow homeowners to create an on trend, modern home façade finish, without all the issues typically associated with rendered walls. “Given the popularity of the rendered finish in the Australian market, the many steps and trades involved in delivering it and concerns with quality and durability, there was a clear opportunity to improve,” says Cathleya.
“The design solution focussed on product simplicity and install methodology – reducing components, labour and maintenance. Already, this award-winning product is the fastest growing innovation in James Hardie Australia’s history by sales volume and has been recognised for its flexibility, ease of installation and environmental footprint.”
As an industry leader, this award supports James Hardie’s mission to transform the way the world builds. James Hardie has a history of pioneering new innovations that define the future of home exterior trends while empowering homeowners and builders alike to achieve the home of their dreams through personalised design.
James Hardie is committed to delivering the simplest and most economical method of achieving a modern and stylish rendered appearance in keeping with mixed-materials designs, while removing the need for texture coating and any specialist applications required for alternative fibre cement cladding products.
The modern materials enable builders to deliver a sleek appearance without render, saving time, labour and the need for specialist trades on residential building sites. Hardie Fine Texture Cladding is perfectly designed for full-wrap or composite façade construction design on either timber or steel-framed homes.
Better yet, the materials required for the implementation allows for versatile use while delivering a smaller footprint for space maximisation when compared to more traditional brick designs.
Designed with sustainability in mind
Durability is a hallmark of sustainable products. Hardie Fine Texture Cladding delivers exceptional durability, outperforming wood-based siding by requiring less maintenance over time and is designed to last, even when exposed to high heat, moisture, UV radiation, and snowstorms. Built-to-last fibre cement materials not only require fewer resources for replacement but also help reduce maintenance and repair costs. The panels are certified structurally reliable, weatherproof, non-combustible, and bushfire resistant to meet up to the BAL40 industry standard.
