The newly refurbished Ted Baker store in Kuwait features an engineered timber floor from Havwoods in a herringbone pattern.
One of Britain’s fashion success stories, the Ted Baker brand has been around for less than 30 years. Ted Baker is one of the fastest-growing lifestyle brands in the UK, and is also making major inroads into the USA, the Middle and Far East markets.
Ted Baker stands out for taking a quirky approach to marketing rather than invest in advertising campaigns. This approach filters right through to their store designs.
The feature floor in the newly refurbished Ted Baker store in Kuwait (above) uses three prime grade, oversized herringbone blocks – Fresco, Blanco and Fendi; the floor was specified after they fitted Blanco planks in their UK offices.