Seemingly random shapes and forms found in nature often appear haphazard. But upon closer inspection, there is a structure underlying these natural arrangements. And as we look closer and closer, the patterns repeat over and over. These are fractals.
When we look at a tree, first we see big branches growing out of the trunk, then we see smaller branches growing out of each big branch. As we keep zooming in, finer and finer branches appear, all the way down to the smallest twigs.
In basing design on the stress-reductive quality found in fractals, the transdisciplinary team of 13&9 Design, Fractals Research, and Mohawk Group are tapping into our deep-seated desire to see patterns, to connect to nature and to have more inspiring and relaxing environments in which to live and work.
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