As part of a major rebranding exercise, Boral Bricks is featuring their new branding symbols on their fleet of heavy duty vehicles on roads and worksites around the country. The makeover is part of a major rebranding exercise across the business and includes the release of up to 200 new and updated trucks over the next two years.
According to Glenn Simpkin, Boral Divisional Marketing Manager, the branding has been revamped after over 60 years of operation. While the essence of the classic Boral logo is retained, contemporary design variations have been added to show off the extensive range of construction and building materials offered by the company.
Featured across truck and dog vehicles as well as curtain sided trucks, the new fleet branding includes imagery and the ‘Boral’ logotype to create a clean and uniform look when matched with the well-known green and yellow Boral block logo.
Simpkin adds that the new branding will be communicated on their refreshed website, brochure materials and site signage.
Boral Bricks is a major Australian manufacturer and supplier of masonry bricks, blocks and pavers.